ORM: It’s not just managing negative comments on the web; it’s more than that…
You like it or not people are talking about brands online, and your potential customers are more often reading these conversations, reviews and going through the web to find out what people say about your brand. By not listening to these conversations your brand has high chances of meeting with PR crisis, maybe today or tomorrow, but it’s going to happen for sure.
Web conversations if heard well can give a deep insight of product and services; it also helps us understand the pain area consumers have. Companies can use it effectively to create their marketing strategy for the launch of new products or services.
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