The method of attracting unique visitors to a website with the help of social media activity is known as Social Media Optimization (SMO). SMO is considered to be one of the website optimization techniques to attract huge masses through social methods.
The idea behind SMO is very simple: you execute changes to optimize a website in such a way that it is more easily linked to, more highly visible in social media searches on custom search engines, and more commonly included in relevant posts on blogs, podcasts and blogs. Thus companies have received the opportunity to connect with their clients like never before.