Imaging and streaming technology have advanced to the point where video tours, floor plans, and other interactive exploratory tools are standard on most real estate websites. These technologies allow real estate agents exploring digital media to expand their client base without sacrificing firsthand experience and personal connection. Virtual Walkthrough is the latest interactive feature to appear on real estate websites, and in this post, we’ll take a look at some of the unique benefits of this new technology. The engineers and programmers take the existing designs and drafts and create three-dimensional models. User controlled animations are introduced to the models giving the user the ability to control the way he/she wants to view the interiors of the property.
Virtual Walkthroughs give clients the chance to investigate a realistic digital environment – they’ll be able to visit each room, zeroing on details like light fixtures and artisan tiles, all from their own laptops. Virtual tours share another marketing advantage with video – they hold attention for minutes at a time, which means that audiences are more likely to feel invested in the interaction and more likely to take the next step in their purchase journey.
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