Marketing is the lifeblood of every business. In this digital age, increasing sales as well as revenues are tantamount to being able to successfully use available marketing technologies. There are many ways to get your m...
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Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to ne...
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With 2018 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?” is now bein...
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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either cha...
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